Client & Market Context
• Vancouver-based custom jeweller
• High-ticket product: $3K–$40K+ engagement rings
• Offline closing required
• Long consideration cycle
• Competitors include multi-location retailers with high budgets
The Problem
• CPC in the market extremely high ($8–$25)
• Competitors aggressively bidding
• Shopify product pages not designed for lead generation
• No seasonal offer
• No structured follow-up system
• Missing assets (images, video, updated brand content)
• Limited initial data for Google’s algorithm
The Strategy
Pillar 1 — Traffic Efficiency > Traffic Volume
• Intent-based keyword targeting
• Manual CPC control early to avoid inflation
• Quality Score engineering
Pillar 2 — Funnel Built for Consultations (not e-commerce)
• Custom landing page built for persuasion
• Storytelling + trust sequencing
• High-speed, mobile-first UX
Pillar 3 — Data Integrity & Attribution
• Clean conversion tracking
• Channel attribution (paid + organic)
• Validation across 3 sources (Google Ads, Organic, Instagram)
Execution Highlights
• Rebuilt landing page with proper H-tags + accessibility
• Added critical trust and storytelling elements
• Improved Quality Score on multiple keywords
• Negative keyword pruning
• Improved indexing setup
• Optimized ad messaging for intent + trust
Long term results indicators
✓ 2 Google Ads conversions
✓ 1 organic conversion directly from the landing page
✓ Avg ~152 clicks per conversion
✓ Industry benchmark ~300 clicks → 49–50% more efficient
✓ CPC less than half of competitors
✓ Impression share 63–75%
✓ A $3,000 sale closed early, confirming funnel viability
Optional visual:
(A bar showing 300 vs 152 clicks per conversion)
Why This Worked
• Efficiency matters more than volume in early stages
• High-ticket requires trust infrastructure, not hacks
• Google Ads is not the bottleneck — operations are
• Most agencies burn budget by scaling too fast
• We built a controlled system that compounds
Most of all, the business owner had an actual service providing differenciator.
He was genuinely passionate about his craft, and the value he brought to people, which you see in his products and work ethiq.
I captivated this, and communicated it in a way to the target market, that differenciated him from any other competitor.
Who This Is For
This is for:
• High-ticket service businesses
• Luxury or premium brands
• Local/regional specialists
• Owners with real unique differenciator
• Businesses that want systems, not band-aids
Not for:
• Discount brands
• Low-margin e-commerce
• “Set and forget” operators
If you want a conversion system - not just ads - we should talk.
Book A strategy Call